Forbes - Apple's Holiday Ad Stars iPhone X, AirPods, Dancers, But It's The Back Story That'll Really Move You

A few years ago, Apple ran a commercial about a boy who was always embedded in his iPhone. He was always transfixed by it, couldn’t put it down even when family members despairingly threw stuff at him. So far, so familiar.

But it turns out, in the second half of the ad, that he was spending his time compiling footage to turn into a cute, touching movie to the tune of Have Yourself A Merry Little Christmas, which he AirPlayed onto the family TV.

It was pretty cool, and the ad, called Misunderstood (though thankfully we didn’t know that at the time as it rather spoils the ending), went on to be an award-winner.

So, today, in timely fashion, Apple is airing its latest ad to wish us Happy Holidays.