Dance Spirit Magazine - The Story Behind the Dancers in Apple's Holiday Ad Is as Sweet as the Dancing Itself

There are holiday ads, and there are HOLIDAY ADS. Apple's festive new campaign, titled "Sway," is definitely the latter! We love everything about it, from the music (can't go wrong with a Sam Smith serenade), to the insane dance stunts, to the "punny" tagline: "Move someone this holiday." But the coolest part of the ad has to do with the dancers themselves.